I own the full product lifecycle – from ideation and business modelling to MVP, scaling, and relaunches.
Backlog grooming, roadmapping, user stories, refinements, and retros are my daily bread.
Proven track record managing international in-house and external dev teams across SaaS, B2B, B2C web and app products.
I use AI daily across the product lifecycle and build it directly into products for smarter, faster workflows.
I am a passionate product person with a design thinking, lean, and agile mindset.
I coach Product Owners and dev teams, stepping in fast to bring structure and reliable delivery to challenging situations.
since 07/2026
Interim PO for the DiGA-listed digital therapy platform Mawendo, ensuring compliant product development in a highly regulated SaMD environment (BfArM, BSI) while maintaining delivery pace.
since 03/2025
Driving the mobile app relaunch, e-prescription platform, and online shop for one of Germany's leading online pharmacies. Led the app relaunch via a wrapper app approach, delivered within two months – reaching the highest app sales share in Aponeo's history within one month of launch.
since 03/2025
Leading the transformation of the Bebionic hand configuration from Windows software to a cross-platform mobile app for prosthetists and patients. Contributing to three consecutive Connectgrip app relaunches.
01/2025 – 02/2026
End-to-end ownership of the Eurorad B2B/B2C bicycle leasing platform relaunch after eight missed go-lives under the previous vendor. Led 3 POs and a 14 FTE international team, rebuilt the agile setup, and restored stakeholder trust within 8 months.
03/2024 – 12/2024
Delivered MVP and launch of the Time Job Sales PWA for staffing agencies with an international team.
09/2023 – 08/2024
Led ERP-to-SaaS migration, automated repair workflows, drove international B2B shop relaunch, and scaled agile practices across the DevOps and Enterprise Integrations development teams.
09/2021 – 12/2022
Leading two app relaunches with a 19 FTE dev team, shaping roadmap, analytics, and strategy in close alignment with leadership.
since 03/2021
Built and scaled a B2B procurement platform matching companies with marketing software and service providers, leveraging AI for intelligent matching and to help vendors complete their listings.
07/2013 – 11/2021
Scaled a digital marketing agency and led international product operations using agile frameworks.
since 07/2013
Consulting and coaching in agile, Scrum, and product management for web and app products.
01/2010 – 09/2014
Owned product vision and delivery, managing cross-functional teams and external partners for Germany's largest gaming portal.
09/2008 – 12/2009
Drove major relaunch of a €100m-funded video platform backed by T-Online and Hubert Burda Media.
03/2007 – 08/2007
Managed projects and coordinated industry initiatives for the European association of audio-visual media.
09/2006 – 02/2007
Delivered digital marketing campaigns and managed cross-functional teams at a leading full-service agency.